AVweb audio brings in-depth interviews and features directly to a listener's desktop computer, headset, or portable MP3 player. With at least two podcasts each week (on Monday and Friday morning) and a host of special programs, AVweb audiocasts reach regular readers of AVweb as well as aviation enthusiasts who use iTunes or frequent any of several dozen podcast sites on the web.
Every Friday morning, a dedicated e-mail newsletter (AVwebAudio) recaps the week's podcasts and provides listeners with clickable links to AVweb and directly to the audio MP3 files.
Hyperlinked sponsor logo embedded with the podcast.
This image and link appear with the podcast on AVweb and remain in our archive. This branding will also appear whenever the podcast is mentioned in our newsletters, be it the AVwebFlash, AVwebBiz, or the weekly AVwebAudio podcast round-up.
Hyperlink to the advertiser web site.
Embedded in the podcast summary, this link appears wherever the podcast appears outside of AVweb, including sites like iTunes and Podcast Alley.
Sponsorship announcement at the beginning and end of the podcast.
"This podcast is brought to you by ..." opens and closes each sponsored podcast and is read by our professional voice talent.
125x125 "brick"-style banner on podcast pages.
A 125x125 GIF (animation allowed) will appear at the top of the right-hand ad column on all AVweb pages in the podcast directory, including the podcast story index.
Sponsor mention text ad (with inline graphic) at the top of each issue of AVwebAudio.
Each regular edition of AVwebAudio will include a 75-word sponsor mention in the same style as our other newsletters. The 75 words includes a headline and a call to action (at the end of the copy), as well as a 120x120 inline graphic (static GIF).
Hyperlink on the home page.
"Podcasts sponsored by ..." with a hyperlink will appear in the Podcasts and Video section of AVweb's home page.
See the top two sections of our ad specs page (On-Site Banners and Newsletter "Sponsor Mentions") for specs on the materials you will need to provide for the podcast advertising package.