Advertising Specifications

Welcome! If you are any AVweb advertiser, this page exists to provide you all the ad specs and contact information you could possibly need to put together your ad packages. (Different packages require different creative materials, of course. If you're uncertain which of these you need to provide, ask your sales rep what package you have and contact our ad support team.)

On-Site Banners

Needed For:
Flash Newsletter Sponsorship | Biz Newsletter Sponsorship | Podcast Sponsorship | Trade Show Sponsorship

dimensions |	125 x 125 (pixels)
resolution |	72dpi
file size |	80KB maximum
format |	GIF Other formats gladly accepted and converted to GIF.
color scheme |	RGB color (for the web) If your image has been used in print before, please change the color scheme from CMYK to RGB.
animation |	allowed (GIF only; no SWF or rich media files)
restrictions |	no rich media files (.SWF, Flash)
destination URL |	Remember to provide us with the destination URL where traffic should be sent.
example(s) |	See the right-hand column on AVweb's home page. (link opens in popup window)

Newsletter Sponsor Text Mentions

Needed For:
Flash Newsletter Sponsorship | Biz Newsletter Sponsorship | Podcast Sponsorship | Trade Show Sponsorship

Ad Copy
what to submit |	• headline • ad copy • destination URL (where traffic will be directed)
word count |	75 words (including headline) Use the counter at right to help craft your text.
restrictions |	No use of the words "free" or "giveaway," please. (These can cause delivery issues with spam filters.)
Inline Graphic to Run Alongside Your Copy
dimensions |	120 x 120 This image does not absolutely need to be square, so the size requirement here is less strict than elsewhere. Feel free to provide a larger image, but be aware that we will scale it down to fit as close to the 120 x 120 size as possible.
resolution |	72dpi
file size |	50KB maximum
format |	GIF Other formats gladly accepted and converted to GIF.
color scheme |	RGB color (for the web) If your image has been used in print before, please change the color scheme from CMYK to RGB.
animation |	not allowed (static images only)
restrictions |	no animations no rich media files (.SWF, Flash)
example(s) |	A sample issue of AVwebFlash. (link opens in popup window)

Standalone Newsletter Banners

Needed For:
Special Ad Packages

dimensions |	200 x 200 (pixels)
resolution |	72dpi
file size |	100KB maximum
format |	GIF Other formats gladly accepted and converted to GIF.
color scheme |	RGB color (for the web) If your image has been used in print before, please change the color scheme from CMYK to RGB.
animation |	not allowed (static images only)
restrictions |	no animations no rich media files (.SWF, Flash)
destination URL |	Remember to provide us with the destination URL where traffic should be sent.
example(s) |	Click for a sample issue of AVwebFlash containing a standalone banner. (link opens in popup window)

Video Marketplace Ads

Needed For:
Video Marketplace Sponsorship

Podcast Sponsorship

Needed For:
Podcast Sponsorship

"Commercial" Announcement Within the Podcast Audio
audio length |	15 seconds Please provide us with 15 seconds of copy. (This is typically 30-35 words.)
voice preference |	male or female Our voice talent will record your audio spot; just tell us whether your prefer a male or female voice.
Web-Resolution Banner to Run Alongside the Podcast
dimensions |	120 x 120 (pixels) (We will ad the orange frame seen in the examples.)
resolution |	72dpi
file size |	50KB maximum
format |	GIF Other formats gladly accepted and converted to GIF.
color scheme |	RGB color (for the web) If your image has been used in print before, please change the color scheme from CMYK to RGB.
animation |	not allowed (static images only)
destination URL |	Remember to provide us with the destination URL where traffic should be sent.
restrictions |	Shorter URLs are recommended if they are to be read as part of the audio. Longer URLs can be used for embedded (clickable) links in the text.
example(s) |	A sample podcast with two sponsors. (link opens in popup window)

* This image does not need to be square, so the size requirement here is less strict than elsewhere. Feel free to provide a larger image, but be aware that we will scale it down to fit as close to the 120 x 120 size as possible.

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Video Sponsorship

Needed For:
Video Sponsorship

High-Res Product Image (or Logo) to Be Shown in the Video
dimensions |	1280 x 720 (or larger) This image will be used in the video itself. Note that it may scale down to fit the video size, but the large image will allow it to be seen crisp and clear on high-resolution displays. Remember that it will only remain on screen for seconds at a time. (Please use text sparingly in this image.)
resolution |	300dpi (or higher)
file size |	no restrictions
format |	JPG, PNG, or TIFF Please check with us if you'd like to supply an alternative image format.
animation |	not allowed (static images only)
destination URL |	Remember to provide us with the destination URL where traffic should be sent.
tagline |	If you have a tagline for your brand, service, or product, please let us know so we can use it in the voiceover accompanying your image in the video. For example, we may proclaim, "This video is brought to you by Gary's Aviation Accessories, Your One-Stop Shop for All Your Cockpit Needs." Please limit this tagline to a maximum of ten (10) words.
Web-Resolution Banner to Run Alongside the Video
dimensions |	120 x 120 (pixels) (We will ad the orange frame seen in the examples.)
resolution |	72dpi
file size |	50KB maximum
format |	GIF Other formats gladly accepted and converted to GIF.
color scheme |	RGB color (for the web) If your image has been used in print before, please change the color scheme from CMYK to RGB.
animation |	not allowed (static images only)
example(s) |	click to view at actual size (popup) A sample video with two sponsors. (link opens in popup window)

** This image does not need to be square, so the size requirement here is less strict than elsewhere. Feel free to provide a larger image, but be aware that we will scale it down to fit as close to the 120 x 120 size as possible.

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If we are preparing a banner for you:

• Please let us know any key points you want to have included in the ad box.
• Please provide us with your company logo and any graphics you'd like included in the ad.