Advertising Specifications
Welcome! If you are any AVweb advertiser, this page exists to provide you all the ad specs and contact information you could possibly need to put together your ad packages. (Different packages require different creative materials, of course. If you're uncertain which of these you need to provide, ask your sales rep what package you have and contact our ad support team.)
On-Site Banners
Needed For:
Flash Newsletter Sponsorship | Biz Newsletter Sponsorship | Trade Show Sponsorship
| dimensions | | 125 x 125 (pixels) | | resolution | | 72dpi | | file size | | 80KB maximum | | format | | GIF
Other formats gladly accepted and converted to GIF.
| | color scheme | | RGB color (for the web)
If your image has been used in print before, please change the color scheme from CMYK to RGB.
| | animation | | allowed (GIF only; no SWF or rich media files) | | restrictions | | no rich media files (.SWF, Flash) | | destination URL | | Remember to provide us with the destination URL where traffic should be sent. |
Newsletter "Sponsor Mentions"
Needed For:
Flash Newsletter Sponsorship | Biz Newsletter Sponsorship | Trade Show Sponsorship
| what to submit | | (1) headline
(2) ad copy
(3) destination URL (where traffic will be directed)
| | word count | | 75 words (including headline)
Use the counter at right to help craft your text.
| | restrictions | | No use of the words "free" or "giveaway," please.
(These can cause delivery issues with spam filters.)
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We also include a graphic alongside your copy in the newsletters (an "inline graphic"). Here are the specs for that graphic:
| dimensions | | 120 x 120 (pixels) (approximate*)
| | resolution | | 72dpi | | file size | | 50KB maximum | | format | | GIF
Other formats gladly accepted and converted to GIF.
| | color scheme | | RGB color (for the web)
If your image has been used in print before, please change the color scheme from CMYK to RGB.
| | animation | | not allowed (static images only) | | restrictions | | no animations
no rich media files (.SWF, Flash) |
* This image does not need to be square, so the size requirement here is less strict than elsewhere. Feel free to provide a larger image, but be aware that we will scale it down to fit as close to the 120 x 120 size as possible.
Standalone Newsletter Banners
Needed For:
Special Ad Packages
| dimensions | | 200 x 200 (pixels) | | resolution | | 72dpi | | file size | | 100KB maximum | | format | | GIF
Other formats gladly accepted and converted to GIF.
| | color scheme | | RGB color (for the web)
If your image has been used in print before, please change the color scheme from CMYK to RGB.
| | animation | | not allowed (static images only) | | restrictions | | no animations
no rich media files (.SWF, Flash) | | destination URL | | Remember to provide us with the destination URL where traffic should be sent. |
Video Marketplace Ads
Needed For:
Video Marketplace Sponsorship
| video formats accepted | | .MOV (QuickTime movie) *
.AVI (Audio Video Interleave)
.WMV (Windows Media video)
QuickTime is the preferred format, the but the others are also acceptable. Please do NOT send us .FLV files (Flash-encoded videos).
| | aspect ratio | | 16:9 (widescreen) is preferred, but you can also supply 4:3 (standard) videos | | dimensions | | Videos are typically displayed at 500 pixels wide and/or 450 pixels tall, whichever is smallest. | | resolution | | The higher, the better! HD videos are welcome. |
Podcasts
Needed For:
Podcast Sponsorship
| audio length | | 15 seconds
Please provide us with 15 seconds of copy.
| | voice preference | | male or female
Our voice talent will record your audio spot;
just tell us whether your prefer a male or female voice.
| | image dimensions | | 120 x 120 (pixels) (approximate*)
| | image resolution | | 72dpi | | image file size | | 50KB maximum | | image format | | GIF
Other formats gladly accepted and converted to GIF.
| | image color scheme | | RGB color (for the web)
If your image has been used in print before, please change the color scheme from CMYK to RGB.
| | image animation | | not allowed (static images only) | | destination URL | | Remember to provide us with the destination URL where traffic should be sent. | | restrictions | | Shorter URLs are recommended if they are part of of the audio.
Longer URLs can be used for embedded (clickable) links in the text.
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* This image does not need to be square, so the size requirement here is less strict than elsewhere. Feel free to provide a larger image, but be aware that we will scale it down to fit as close to the 120 x 120 size as possible.
Videos
Needed For:
Video Sponsorship
| logo dimensions | | 1280 x 720 (or larger*) | | logo resolution | | 300dpi (or higher) | | logo file size | | no restrictions | | logo format | | JPG or PNG
Please check with us if you'd like to supply an alternative image format.
| | logo animation | | not allowed (static images only) |
| | mini-banner dimensions | | 120 x 120 (pixels) (approximate**)
| | mini-banner resolution | | 72dpi | | mini-banner file size | | 50KB maximum | | mini-banner format | | GIF
Other formats gladly accepted and converted to GIF.
| | mini-banner color scheme | | RGB color (for the web)
If your image has been used in print before, please change the color scheme from CMYK to RGB.
| | mini-banner animation | | not allowed (static images only) |
| | destination URL | | Remember to provide us with the destination URL where traffic should be sent. |
* This image will be used in the video itself. Note that it may scale down to fit the video size, but the large image will allow it to be seen crisp and clear on high-resolution displays. Remember that it will only remain on screen for seconds at a time. (Please use text sparingly in this image.)
** This image does not need to be square, so the size requirement here is less strict than elsewhere. Feel free to provide a larger image, but be aware that we will scale it down to fit as close to the 120 x 120 size as possible.
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