Big-Screen In The Sky

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Blimps are often shown on television but a new aircraft from the Lightship Group is the television. The company, which builds advertising and promotion blimps, has figured out how to attach an array of LED screens to the envelope of a 170-by-55-foot blimp and display any image that could normally be played through a television. It can only display red during the day, but at night it can show a full color image. Full color for the day is coming. Lightship spokesman Toby Page told The Associated Press the sky-high screen is a real head-turner. "It totally rises above the clutter because this is the only one of its kind in the world," he said. The blimp was shown publicly in Las Vegas in April but has been under wraps since. It's soon headed to an undisclosed overseas location where it will work under a one-year, $5 million contract. Page said it's worth the price because blimps not only get noticed by people who see them, they attract free media coverage.