Seeking New Pilots...

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New Marketing For An Old Market

While university flight departments are forging new ground, most flight schools, whether their fleet has round dials or glass, are still facing the same old challenges -- how to find enough new students, and then keep them. To help fill that need, a new company in Nashville, Tenn., Flight School Success, has formed a sales and marketing group that is offering its services to flight schools. "Too often the sale process, if there is one, is left to people who have little or no sales or marketing experience -- people who need to focus on delivering flight education, not tracking prospects," said President Gary Bradshaw in a recent news release. The company has six Internet sites that generate leads, including PilotJourney.com, which has been online for a while. "Flight School Success wants to become your marketing department, generating solid prospects to help grow your flight training business," the company said.