HondaJet Sales Rack Up, Setting Up Dealerships

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On the sales front, the HondaJet backlog stands at more than 100 aircraft, even though first deliveries of the $3.65 million twinjet won't start until 2010. However, Honda Aircraft GM of Sales and Marketing Doug Danuser told AVweb that this count includes only individual orders and that there is significant interest (and most likely some orders already placed) from fleet operators, a group that includes fractional and air-taxi operators. Danuser comes from Honda's Acura luxury auto group, and it shows in Honda Aircraft's approach to sales and service. He said that the newly formed aircraft company is adopting an "at the spot" sales and service dealer network comprising 14 dealers in five U.S. regions, with no customer more than 90 minutes' flying time from any such facility. "This will ensure a more personal relationship with the customer," noted company CEO Michimasa Fujino.