Global Jet Shares, a worldwide fractional jet ownership company, has hired Thinkbig, an Orange County, Calif.-based advertising agency, to serve as their agency of record. The agency will drive the company’s annual marketing and public relations program, designed to reach affluent buyers seeking fractional ownership of Gulfstream jets.Thinkbig says it will “develop an integrated marketing campaign for Global Jet Shares, including branding, key messaging development, advertising, direct mail, Web site development, public relations and corporate collateral design.” The firm has planned a major Global Jet Shares launch at the NBAA annual conference this fall in Orlando, Fla.Global Jet Shares is Thinkbig’s second aviation client. In 2000 – 2001, Thinkbig was the agency of record for Executive Airlines, an online private air travel company.
