Raytheon's Frequent-Flyer Programs

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Airlines are not the only aviation industry participants that have their own frequent-flyer programs. Raytheon Aircraft Company (RAC) this month announced it has launched two new programs -- dubbed MaxPower and MaxServices -- to help reduce costs and build brand loyalty among operators using its FBO facilities throughout the U.S. The new, simplified MaxPower program is an enhanced version of the company’s existing fuel-purchasing program. According to RAC, it features better benefits and lower thresholds for customers to earn discounts and rewards. MaxServices, on the other hand, rewards RAC customers for maintenance performed at Raytheon Aircraft Services. The rewards are in the form of additional fuel discounts. According to RAC, an operator who spends $100,000 on turbine maintenance or $25,000 on piston maintenance in a year can earn an extra dime-per-gallon discount on top of the 10 cents to 75 cents they may already be earning with the MaxPower program. Enrolled customers automatically earn credit for their purchases, which are tracked electronically within the entire Raytheon Aircraft Services network.