Sentient Expands International Reach

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Sentient Jet, a leading membership-based charter broker, last month announced forming a strategic alliance with UK-based Air Partner, one of the largest private-jet services companies in the world. According to U.S.-based Sentient, Air Partner and Sentient will now cooperate to provide all of their customers a range of private-jet membership and charter options, depending on their global and regional travel needs. The companies will also provide private-jet solutions for resorts and destination clubs requiring an increasingly global solution to meet the needs of their customers. The alliance gives customers of both companies "enhanced access to the flexibility, convenience and value of a globally integrated private jet network," Sentient said. Air Partner, in turn, will introduce additional features to its existing Jet Membership Program that will make the product nearly identical to the current Sentient model in North America. "Air Partner's extensive capabilities in global private jet travel and commercial services are unparalleled," said Steven Hankin, chief executive officer of Sentient Jet. "By combining forces with Air Partner we now offer a better global jet network for our members and corporate clients with a broader range of aircraft solutions than any of our U.S.-based competitors."