Honda Video Features Experimental Jet

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The experimental HondaJet created a great deal of interest and speculation when it made its first public appearance this summer at EAA AirVenture Oshkosh, as we've reported. Now, with release of a video designed to enhance the company's branding throughout the world, speculation on whether the company will build, certify and market the innovative bizjet can really take off. The new video, one of the company's so-called "global ads," depicts two blue-jumpsuited men arriving at a hangar aboard a classic small-bore Honda motorcycle and checking out the jet before taking it for a spin. A notice on the company's Web site says, "Honda's advertisements have always aimed at being easily understood by everyone around the world, being conceptually true to what everyone expects of Honda, and being uniquely Honda: That is, something that goes beyond what everyone would expect." The same could be said of its jet, as well as the way in which the company kept it out of the public eye for almost two years before this summer's appearance at Oshkosh. The HondaJet global ad joins others on Honda's Web site featuring the company's robots, sports cars, motorcycles and auto racing activities. Could a more traditional ad for the jet be far behind?