CitationShares Simplifies Its Fractional Product

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It used to be that the only thing simple about buying a fractional share of a business jet was you knew you had to write a series of big checks. In recent years, fractional operators have worked at simplifying their offerings, including so-called "jet cards," which are essentially pre-paid charter agreements. Now, Connecticut-based CitationShares, a joint venture of Cessna and TAG Aviation USA, late last month said it has launched a new program for fractional customers offering payment predictability, customized program options and cost savings "never before seen in the industry." The new program, dubbed "Citelines by CitationShares," encourages customers to fly on non-peak days and save. The program also combines all management and operating costs for the year into one predictable payment.

According to CitationShares, its new program leverages the value differential between peak and non-peak days. With the new Citelines program, the fewer peak days selected, the higher the cost savings. CitationShares CEO Steve O'Neill commented, "Customers who do not fly on peak travel days should not have to pay the same as those who plan travel on those days. And, for those with flexible travel schedules, Citelines provides cost savings to travelers that are not currently available by others. A similar advantage is now available through the company's 20-flight-hour Vector JetCard by CitationShares. Those who agree to fly only on non-peak days will receive bonus hours at no additional cost.