Giant Ads Aimed At Passengers Aloft

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If part of what you enjoy about flying is the view out the window, prepare for that small pleasure to be infringed upon by the marketing mavens. A company called Ad-Air, based in London, is creating what it calls the "first global aerial advertising network," selling five-acre inflatable ads that lie across the landscape like giant billboards, strategically placed beneath flight paths into major airports. "What an incredible marketing opportunity - all these passengers with nothing else to do, staring down at the ground below," Paul Jenkins, managing director of Ad-Air, told the International Herald-Tribune. Ad-Air said it has official okays to set up the ads near more than a dozen major airports in the U.K., France, Asia, and several in the U.S., including Atlanta, Denver, and Los Angeles International.

Ad-Air has spent about $10 million to buy or lease sites below flight paths. The first site is to be unveiled later this month in Dubai.