"Big Boy Toys" Showcases BizAv

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Although business aviation in much of the world has been downplaying the luxury aspect and emphasizing efficiency and productivity, a major exhibition in Abu Dhabi next February embraces the undeniable comforts that come with private air travel. Most of the major business aviation companies are expected to take part in Big Boy Toys, which runs from Feb. 2-5, 2011, at the Abu Dhabi National Exhibition Center. Although an exhibitors' list isn't available on the website, Al Bawaba, a Middle Eastern news agency, says the show is "expected to attract top aviation customers across the globe." In addition to kicking the tires on the latest that aviation has to offer, attendees can shop for high-end marine, automotive and electronics products and maybe even book their favorite superstar for a private concert. Meanwhile, the publication says the market for business aircraft looks rosy in the region and that bodes well for the show.

Quoting a year-old Frost and Sullivan study, the publication confidently predicts 200 bizjet deliveries in the region by 2015 and another 400 by 2023. A spokesman for the exhibition said Big Boy Toys is ideally timed to capitalize on the anticipated growth in business jet sales. "'Big Boys Toys' comes at the right time as the business jets market is picking up in the region and UAE, and exhibitors aim to meet the needs of high net worth customers or owners of private jets who are more focused on ergonomics, ambience and luxury," said Biju Jayaraaj, CEO, Artaaj.