Cessna Rachets Up Biz Campaign
Cessna has created a Web site to maintain momentum on the ad campaign aimed at convincing corporate aircraft owners to keep using their planes. The campaign, now dubbed Cessna Rise, continues the theme that real CEOs aren't afraid to use jets to make their businesses more competitive." In the face of empty rhetoric, business aviation speaks for itself. So pull your aircraft out of its hangar and put it to work," says the latest ad, which appeared in the Wall Street Journal on Wednesday. "The companies that do, will be the very ones who lead the world back to prosperity."
The campaign to restore the public acceptance of business aviation is evolving and Cessna's approach is to urge companies to address the issue head on. It's principal slogan urges companies to rise "above the skeptics, above the naysayers, to the challenge.