GAMA, NBAA Launch No Plane, No Gain

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The General Aviation Manufacturers Association and the National Business Aviation Association have reconfigured a familiar advocacy program to deal with the negative perception of business aviation in the minds of some "policy makers and opinion leaders." In a news release, GAMA President Pete Bunce said the reprise of the No Plane No Gain campaign is an effort to set the record straight on business aviation. "The contributions of business aviation to our nation's employment, commerce, competitiveness and health are profound but not always well understood," said Bunce. "We are launching this new multi-media educational campaign to get the word out that business aviation is working for America." In a podcast interview, NBAA President Ed Bolen told AVweb that although the new campaign shares the name of a 1990s promotion, the focus is different and aimed at having business aviation considered "for what it is."

Bolen said the principal benefits of business aviation, including the often-overlooked humanitarian side, will be portrayed for the target audience through media advertising, studies and surveys, and online webinars. YouTube videos and podcasts will also be presented. GAMA and NBAA have set aside funds to pay for the program, which was launched at GAMA's annual review and outlook meeting in Washington on Tuesday.