Piper Expands Marketing Efforts
Piper says it's amping up its marketing activities in the final quarter to "emphasize our commitment to globalizing the company," according to Drew McEwen, who heads up global sales and business development at the company. Piper execs have already racked up the air miles so far this year with appearances at all the major shows, plus some relatively obscure venues. In August alone, they were at events in Brazil, South Africa, Singapore, China and Canada and they'll be at the Reno Air Races, which get under way Sept. 12.
McEwen said Piper is leveraging the involvement with the company's extensive dealer network to ensure worldwide coverage for marketing activities. He said Piper is "working cooperatively with our dealer partners, we are showing off our products around the world, which reinforces our product quality and capabilities and will help enhance our sales efforts." One highlight on the calendar will be the 75th anniversary fly-in at Piper headquarters in Vero Beach, Fla., Nov. 9-10.