After holding short of runway 4, with the vice-president of the company riding shotgun and no traffic in sight...

Pilot: "Cessna 123, still holding short."

Tower: " Cessna 123, Hold your taters."

Pilot: "Taters held, over."

Tower: "Cessna 123, release taters, [chuckle] Runway 33, position and hold."

The VP was impressed and the pilot is now known company-wide as "Tater".