AOPA Ditches Summit: The Right Move at the Right Time
AOPA’s surprise announcement that it’s abandoning the annual fall Summit show came as quite a surprise, although anyone who’s been paying attention could have seen it coming eventually. From my point of view, it’s a welcome development and newly installed AOPA president Mark Baker deserves some props for making a decisive move barely days into his tenure.
So what’s the matter with Summit? Perhaps nothing, other than context. Given the size of the aviation universe and the fact that it’s in decline means that there are simply too many shows for vendors and attendees to keep up with or perhaps the frequency is just excessive. AOPA’s show never benefitted much from being renamed from Expo to Summit and its attendance has struggled, depending on the venue. A couple of years ago, during a dreary, rainy day in Hartford, I recall spending a solid hour in the press room by myself. Not a soul came or went. The exhibit floor was similarly sparsely attended.
I don’t know whether Expo/Summit is a cost center or a profit center, but I suspect at a dismal show like Hartford, it’s more likely the former. More important, I’ve always felt the show is marginal for both attendees and some vendors, who’ve already ground through a long, expensive show season starting at Sebring and culminating in AirVenture, not to mention a handful of smaller regional shows. Vendors I’ve spoken to in the past have been split; some find Summit a show worth the expense, others not so much. Late in the year and heading into winter, not many companies used Summit as a marketing springboard in the way that they use Sun ‘n Fun or AirVenture.
In cancelling it, perhaps AOPA is signaling that Summit is just an expensive distraction. Its press release on Tuesday said it will divert resources to grass roots events. Now grass roots is a much hackneyed description and I’ll confess I don’t even know what it means. But if it means a focus on more frequent, smaller shows, promotions and events and a clear emphasis on affordable flying for what passes as the masses—as suggested in the press release—that’s the right direction indeed. And if the market shifts, the association can always bring the show back or revert to a biannual format.
But the most telling message in Baker’s decision may be this: Don’t count on business as usual. And that could be a good thing.
Join the conversation. Read others' comments and add your own.












Comments (33)
Posted by: Steve Drinkwater | September 11, 2013 6:11 AM Report this comment
Posted by: Graeme Smith | September 11, 2013 6:30 AM Report this comment
Posted by: David Miller | September 11, 2013 7:20 AM Report this comment
Posted by: Rafael Sierra | September 11, 2013 7:48 AM Report this comment
Posted by: Gary Baluha | September 11, 2013 7:53 AM Report this comment
Posted by: Steve Wilson | September 11, 2013 8:18 AM Report this comment
Posted by: R. Doe | September 11, 2013 10:01 AM Report this comment
Posted by: Robert E. Lee | September 11, 2013 10:01 AM Report this comment
Posted by: Patrick McBurnett | September 11, 2013 1:37 PM Report this comment
Posted by: Tim Kern | September 11, 2013 3:30 PM Report this comment
Posted by: Law Hartley | September 11, 2013 3:57 PM Report this comment
Posted by: Jeff Grigg | September 11, 2013 4:50 PM Report this comment
Posted by: Rafael Sierra | September 11, 2013 5:43 PM Report this comment
Posted by: Jason Baker | September 11, 2013 5:56 PM Report this comment
Posted by: A Richie | September 12, 2013 8:53 AM Report this comment
Posted by: dwight crowther | September 12, 2013 9:37 AM Report this comment
Posted by: George Kovac | September 12, 2013 10:04 AM Report this comment
Posted by: David LeTourneau | September 12, 2013 10:57 AM Report this comment
Posted by: Scott Sedam | September 12, 2013 11:15 AM Report this comment
Posted by: Gary Baluha | September 12, 2013 11:58 AM Report this comment
Posted by: Michael Kobb | September 12, 2013 2:06 PM Report this comment
Posted by: Edd Weninger | September 12, 2013 7:55 PM Report this comment
Posted by: Edd Weninger | September 12, 2013 7:56 PM Report this comment
Posted by: Dave Jaundrill | September 13, 2013 6:37 AM Report this comment
Posted by: Andrew Elwood | September 13, 2013 6:44 AM Report this comment
Posted by: A Richie | September 13, 2013 9:27 AM Report this comment
Posted by: Charles Mackin | September 13, 2013 9:33 AM Report this comment
Posted by: Paul J. Warman | September 13, 2013 11:33 AM Report this comment
Posted by: Austin Kalb | September 13, 2013 3:07 PM Report this comment
Posted by: A Richie | September 13, 2013 4:39 PM Report this comment
Posted by: Darryl Philips | September 13, 2013 6:05 PM Report this comment
Posted by: Rafael Sierra | September 14, 2013 5:07 PM Report this comment
Posted by: Michel Samson | September 15, 2013 8:50 AM Report this comment