NICKEL-AND-DIMING? MAKING A LA CARTE AIRLINE FARES WORK
summer, the airlines got deservedly bashed for charging customers to
check bags. Although the execution was ham-handed, the concept might not
be. In this podcast, Robert Buckman of Amadeus (a travel industry
IT giant) explains why a la carte pricing is the way of the future.
Click here to listen. (9.0 MB,