Air BP has introduced a fuel purchase rewards program that is tailored to business aviation and offers products and services that might be appealing to business travelers. Accumulated points can be divided among staff and can be redeemed on products and services that BP says its customers have asked for. Merchandise, travel and tickets are redeemable items, but the program also offers a concierge service for those who would like some help tracking custom items. There will also be a charity component to the program, with non-profit groups selected to benefit from the diversion of customers' points.
"We didn't want to offer just any rewards program to our custmers," said Steve McCullough, BP's VP of sales and marketing. "More options, more flexibility and more value were the criteria we set...." Some Air BP FBOs are already offering the program, and most of the FBOs in the U.S. and Canada will be on the program by Nov. 2.