The Pilot's Lounge #3:
Advertising General Aviation

What kind of advertising does General Aviation need to attract new pilots? AVweb's Rick Durden thinks he has at least part of the answer, and it may not be what you think. If you want to discover what motivates non-pilots to begin flying, a good place to start is some recently arrived aviators. Rick does just that and comes to some interesting conclusions about what it is we ought to be promoting and how we ought to be doing it.

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