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Business Aviation on the Offensive

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File Size 6.4 MB / Running Time 7:00

Three weeks ago, Cessna launched a controversial ad campaign that almost dared CEOs to fly in the face of public opinion and keep using their business aircraft. Other companies and groups joined in, and the result has been a noticeable shift in attitudes. Cessna's Tom Aniello spoke with AVweb's Russ Niles about the campaign and the results so far.

2009-03-04_TomAniello-CessnaRiseCampaign.mp3

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