AirplanesDirect Aims To Be Aviation’s Amazon


A new vendor at Sun ‘n Fun this year is AirplanesDirect, an online company that is working to bring advanced Web tools like those used by Amazon and other online sales sites to the aviation marketplace. The site aims to provide buyers and sellers of aircraft with an interactive site that supports live chat, video uploads, photo galleries, and other features such as an acronym decoder that will help buyers who may not be sure what HSI or SOH means. “We’re removing the communication barriers between buyers and sellers, taking advantage of the Internet to enable real-time interaction,” said MP of marketing Joey Maxwell. This week, the company’s team is not only showing the system to all comers, they are collecting input on a whiteboard from visitors who have suggestions what they would like to see on the site. Version 2.0 is already in the works, they said. The company is based in Asheville, N.C.