As it has with its SR piston line, Cirrus Aircraft has been making incremental upgrades to its SF-50 Vision Jet, which include the Safe Return emergency landing system and autothrottle. Ahead of AirVenture 2021, the company announced the Vision Jet G2+. It has more takeoff thrust, which puts shorter runways in the flight profile, plus an airliner-caliber cabin Wi-Fi system from Gogo. For this video, Aviation Consumer Editor Larry Anglisano joined up with Matt Bergwall from Cirrus for a look at the G2+.
Cirrus Vision Jet G2+ Flight Demo
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Larry, you have a job to do and you do it well.
But! A G2 is a twin engine Gulfstream corporate aircraft flown by two professionals and doesn’t need a Safe Return emergency landing system. Naming this airplane a G2+ is akin to conferring the title of Astronaut on Richard Branson and Jeff Bezos. They were passengers on their near space flights, not astronauts and this isn’t a G2. It’s a single Williams engine Cirrus for crying out loud. Integrity has never been a strong suit of aircraft OEM marketing departments. In this case Cirrus is no exception.
Whadya want?
Few marketing people are pros. (I’ve worked with some, but the muddle in the middle is huge – deteriorating through sleazy to dishonest.
What the heck does G have to do with the Cirrus machine? I speculate ‘Generation’, they couldn’t use C because Chevrolet uses that for Corvette automobiles (up to C8 now). But most Corvette generations are quite different from the previous one.
Oh, right, marketing types tend to exaggerate.
Gulfstream was old school, used Roman numerals – as in G-III. (aka C-111A in government service)
A fundamental problem is that marketing people are detached from reality. Sales people not quite as much, they are in closer contact with customers.
Great companies ensure integration – all employees know company values and products and the business. IT people also have to be watched, Belvoir’s for example.
. That is a bit of a true statement. An example from years ago; If Southwest Airlines can advertise and sell you a ticket to Washington DC without mentioning Baltimore at all, land in Baltimore and then announce over the PA that you’re now in Washington (which is over 30+ miles away), that my friends, is some marketing detachment (I flew out of BWI for years).
Come on guys,
Give Cirrus a break… (even though they have a touch of Chinese in them!)
They’ve been using the G (generation) designation in the SR-22 for over a decade and also in the SF-50 since intro.
Gulfstream doesn’t own the letter G….
No one said Gulfstream owns the letter G. This is about OEM marketing departments insulting the market’s intelligence, in this case by legally but shamelessly using the letter G and the digit 2 which originated with a venerable professionally flown corporate jet. Insulting the market’s intelligence with sexy catch monikers is a long standing tradition and so is aviation journalism’s acquiescence.