EAA AirVenture 2000 Advertising Letter

A letter to sponsors who may be interested in advertising on AVweb during our coverage of AirVenture 2000.


June 2, 2000

Dear Marketing Professional,

As a valued exhibitor at EAA AirVenture Oshkosh, the impression you make upon the convention attendees can and will make an impact for your company which will last throughout the coming year. With that in mind, I want to make you aware of two outstanding marketing opportunities available at EAA AirVenture 2000. These opportunities will impact aviation enthusiasts who attend AirVenture and those who are not able to travel to Oshkosh.

  • Opportunity #1: AirVenture Today (formerly known as EAA Today)

  • Opportunity #2: AirVentureFlash – provided by AVweb, the Official On-line News Service for EAA AirVenture 2000.

Allow me to briefly describe these two opportunities: AirVenture Today, now handled by EAA’s outstanding publishing staff, will double its circulation this year, making contact with the most qualified aviation audience possible. EAA Camp Scholler (average population during AirVenture: 50,000+) will have daily delivery of this publication and for 2000 a new feature has been added . . . daily delivery of this publication to local hotels and UW-Oshkosh dormitories which are utilized by AirVenture attendees. With the enhanced editorial and doubling of circulation, this already strong publication becomes doubly effective.

AirVentureFlash – by AVweb. Through EAA’s partnership withAVweb, the #1 Internet aviation magazine and news service, aviation enthusiasts that are unable to attend AirVenture feel as though they are in the center of the action. With 120,000 daily subscribers, AVweb generated more than 2.2 million impressions for advertisers in 1999. In the second year of our partnership, it is no doubt that they will push these impressions even higher.AVweb’s loyal audience tunes in daily to find out the latest and greatest aviation news.

Attached is detailed information and rates regarding EAA’s AirVenture Today and AirVentureFlash byAVweb. If you do nothing else this year, make sure you are included in these two important advertising vehicles, whose dividends payoff year-round.


Stephan C. Brown
Senior Vice President, Marketing