Jeppesen Dips Toe Into Social Media, Might Swim

There’s a new iPad app, and it’s from Jeppesen … which you can now also find on Facebook in the form of its JeppDirect page, and both are new to the world as of this week. They’re calling the iPad app “Jeppesen Mobile TC.” The “TC” stands for terminal charts. The app allows users to view and search terminal charts and interact with them using tools like “favorites.” It’s available to JeppView electronic navigation charting service subscription customers at no additional charge. As a first mobile media offering, Jeppesen plans to use feedback from Mobile TC users as a development guide for future mobile applications, which they say we should expect. Meanwhile, on Facebook, Jeppesen also unveiled its JeppDirect page, which supports its JeppDirect.com product sales website by sharing promotions and community experiences.