Jumbotrons at airshows have become commonplace but this year at Sun ‘n Fun, the airshow has both the giant screens and live streaming for those who can’t make it to the actual event. In partnership with Sun ‘n Fun, a company called LiveAirshowTV is feeding both pre-show programs and the show itself to online audiences the world over.
“Following on with the format on sports pre-game shows—it’s a widely popular format—we’re taking that concept to Sun ‘n Fun and bringing that here for the first time in a live environment,” says Sun ‘n Fun airshow director Greg Gibson. AVweb spoke with him and LiveAirshowTV’s Bryan Lee in this exclusive podcast.
The format will be deployed for the Friday, Saturday and Sunday airshows and will consist of pre-show programs on a live stage in front of the local audience and that will be streamed to the Sun ‘n Fun site as well as LiveAirshowTV’s site. The company also plans a live Facebook feed.
Lee said the live airshow used to be the main draw for online audiences, and still is, but “now we have this addition so they’re almost equally as important for information.” In addition to online streaming, Lee says some local and national affiliates have expressed interest in carrying the content.
“The audience wants to experience things at a greater depth rather than watch it just happen,” Gibson said. “They can actually be part of it and interact personally with people delivering that content.”