The high-end business traveler has different needs in these difficult times and that means there’s opportunity for the aircraft interiors business to meet those needs. “Don’t overreact, innovate,” attendees at the Aircraft Interiors Expo in Hamburg were urged during the first day of the event. Klaus Brauer, Boeing’s director of passenger satisfaction and revenue, told a workshop at the event that super premium passengers who are looking to step down a touch as a reflection of the times still have certain expectations. “You can’t let such a time pass without finding the opportunities in it”, he said.
Bernhard Conrad, of Lufthansa Technik, told the crowd not to overreact to the current downturn and Bob Lange of Airbus said the industry is reacting. “You only have to look at the exhibits on the floor below to see how innovation is being applied to a range of areas,” he said. More than 500 exhibitors from 25 countries are showing their wares to 170 airlines at the show.
