Cirrus Ready To Move With "Sense Of Urgency"
Now that Cirrus Aircraft has closed on its merger deal with Caiga, the company is ready to move forward on a variety of fronts with a "sense of urgency," CEO Brent Wouters said at EAA AirVenture on Monday. "We need to expand our product line -- bigger, smaller, faster airplanes, a much broader range, and very quickly," he said. "And we need more penetration in the top 10 foreign markets. And we must go forward quickly on both avenues." He said as the capital infusion from Caiga takes effect, probably the next thing that will happen is Cirrus will start to hire more engineers to work on the jet project.
The company also is interested in expanding into more fleet sales and "institutional markets," Wouters said. Growing markets in Brazil and the rest of Latin America and Europe also are of interest, he said. In the short term, he added, the main impact of the Caiga merger is that it has created financial stability for Cirrus. Todd Simmons, executive vice president for marketing, announced that Cirrus has redesigned its website, and the new version launched on Monday. The site is optimized for the iPad and iPhone, he said. AVweb's Mary Grady spoke with Simmons on Sunday about a variety of topics; click here for that podcast.