Cessna, Raytheon Shuffle Media, Marketing, Sales Staffs


Wichita’s Cessna and Raytheon recently announced a series of changes in the lineups in their respective media and sales departments. Cessna led off the festivities when it named long-time AVweb friend Steve Fushelberger as its new vice president of marketing, effective Sept. 26, 2005. He will report to Senior Vice President of Sales and Marketing Roger Whyte. On the 26th, Raytheon said it tapped Mike Turner to become senior manager, media relations, which will involve developing and managing Raytheon Aircraft Companys media strategy for local, trade, national, business and international media. Then, last week, Cessna named three vice presidents in its Citation sales organization: Mike Luethye, vice president, national sales west; Gordon Vieth, vice president, national sales east; and Trevor Esling, vice president, international sales. The three will continue to report to Mark Paolucci, vice president of Citation sales.

Prior to joining Cessna, Steve Fushelberger served as vice president of public affairs for the National Association of Mutual Insurance Companies and as vice president of marketing communications for the Avolar division of United Airlines. He also held marketing communications positions at Rolls-Royce Corporation and Agusta Aerospace. He is a commercial pilot with multi-engine, instrument and seaplane ratings, and more than 1,500 flight hours. Phil Michel, current vice president of marketing, will remain at Cessna until his retirement in April 2006. At Raytheon, Mike Turner came to the company from the Wichita-based advertising firm Sullivan Higdon & Sink, where he served as an account strategist responsible for the strategy, development and account service functions for multiple aviation clients, including Rockwell Collins and Aerospace Products International. He also is an instrument-rated commercial pilot as well as a former flight instructor. Back at Cessna, Mike Luethye joined the company in 1971 as a market research specialist. Since then, he has had positions of increasing responsibility within the sales department and was most recently the Citation division sales director for the Western United States. Gordon Vieth joined Cessna in 1980 as a marketing administrator and has since had positions of increasing responsibility in both domestic and international management positions. Vieth was most recently Citation division sales director for the Eastern United States. Trevor Esling joined Cessna in 1995 as the Citation division sales director responsible for Citation sales in Europe, the Middle East and Africa. Prior to Cessna, Esling held numerous positions with British Aerospace and, later, with Raytheon.