CEFA Aviation is expanding and chose to strengthen its presence in China, a key market where aviation is booming. Dominique Mineo, CEO and founder of CEFA Aviation, explains that “If there is one country where we definitely wanted to establish ourselves strongly, it is China. We are glad to have our first full-time managing director outside Europe here. With more than 40% of our customers based in Asia and most of them in China, our company is preparing for a rapid growth. Jiming He is based in Shanghai, close to the customers. He is a key element of success for our team. The Chinese air transport industry’s sales growth is forecast to grow at an average annual rate of 11.3% over the next four years – a pace that is even above the Asia-Pacific regional average growth rate.”

Jiming He, 33, graduated from Beijing University of Aeronautics & Astronautics. Jiming has a bachelor in mechanical engineering from Beijing University of Aeronautics and Astronautics. During 10 years, he worked in various industries, among others for the aviation with companies like Safran and Meggitt. Combining an IT as well as an aviation experience both in Beijing and in Shanghai, Jiming was previously the General Manager of the Asian BU for LEGIC, mobile and contactless technologies.

“I am really enthusiastic to go for this new challenge hand in hand with Chinese aviation companies and organizations, which are driving global aviation markets with increasing passenger numbers. CEFA Aviation has a strong reputation of expertise and professionalism in the field of flight safety, and now in pilot training. I am happy to contribute to further develop this 20-year-old company in the Chinese booming market and thus, make the sky safer.”

CEFA Aviation office in China will be a full subsidiary of CEFA Aviation. With customers on the 5 continents, the privately held company already worked with several sales representatives, now a new entity is truly new. The office is located in Regus Shanghai Maxdo Center, in the Hongqiao development zone. The 55-floor building is the tallest of the district and hosts prestigious other companies like Ferrari Maserati, Japan NTN and Simcom Information Technology.