It's A Buyer's Market

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There's no shortage of incentives to boost airplane sales these days and Diamond announced on Thursday that it was offering existing aircraft owners a $10,000 finder's fee for existing owners who steer new customers to the company. Now Cessna is offering those joining the waiting list to buy a Cessna Mustang the opportunity to lease a Cessna 400 for the time between order and delivery. "This is a great solution for Mustang customers who are waiting to take delivery, yet have an immediate need for an aircraft," said Cessna's vice president of marketing Tom Aniello. "The Cessna 400 is the fastest fixed-gear single piston on the market today and is a natural stepping stone into the Mustang.

Meanwhile, Cessna President Jack Pelton said that while the owner-pilot market is suffering, life goes on in aviation business and piston and turboprop sales are encouraging. "While the economic slowdown has created a difficult business environment, we are encouraged by brisk activity from new and existing propeller fleet operators placing almost 200 orders for 2009 production aircraft," Pelton said.