JetDirect Aviation and Sentient Jet to Merge


JetDirect Aviation LLC, a full-service private jet operator, and Sentient Jet Inc., a provider of private jet memberships, last week announced their intent to merge operations. The combined company will offer “a compelling alternative to the fractional ownership model.” The combined company aims to offer private jet customers a range of flexible products that combine a comprehensive charter and aircraft management company’s integrated portfolio of the most successful, highest-quality operators with a program that transcends the limitations of jet-specific fractional jet ownership and fractional jet cards. The idea is “to provide the most flexible, convenient and economically attractive guaranteed availability product on the market,” according to a press release announcing the planned merger.

JetDirect Chief Executive Officer Gregory Campbell will take position as CEO of the combined company. Steven Hankin, current chief executive officer of Sentient Jet, will serve as president and chief operating officer of the combined company. The company will maintain 110 aircraft under management, while allowing private jet travelers access to “the largest FAA Part 135 managed aircraft fleet strategically located across the U.S.”